Journal of Vacation Marketing

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Akehurst, G.
Right arrow Articles by Nevin, M.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Journal of Vacation Marketing, Vol. 1, No. 1, 10-27 (1994)
DOI: 10.1177/135676679400100102

Successful tourism policies in the European Union

Gary Akehurst

Marketing Management and Head of Business Development Research Centre, Southampton Business School, East Park Terrace, Southampton SO14 OYN

Nigel Bland

Touche Ross Management Consultants, Friary Court, 65 Crutched Friars, London EC3N 2NP

Michael Nevin

Development Economist with Touche Ross Management Consultants, 39 St Vincent Place, Glasgow G12QQ

This paper outlines some of the findings of a recent survey of national tourism policies in each of the Member States of the European Union (EU) undertaken between 1991 and 1993 for the British Department of Employment. This is the first and most comprehensive study of tourism policies ever undertaken within the European Union.

The study has found that policy objectives tend to concentrate on attracting more higher-spending tourists, improvements in product quality and a reduction in seasonality. The most important instrument in the implementation of tourism policy is the national tourist organisation (NTO). Successful tourism policies (measured in terms of visitor arrivals, receipts and trade balance) appear to be linked to there being a clear, coherent central government strategy for developing tourism, where government helps to finance directly or indirectly tourism investment; the central tourism budget is concentrated on a few key areas and tourism policy is clearly co-ordinated with other policies (especially those of transport, environment, culture and regional action).

Key Words: Tourism Policies • European Union • Tourism Strategies


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?