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Journal of Vacation Marketing, Vol. 1, No. 1, 61-69 (1994)
DOI: 10.1177/135676679400100105

Developing corporate business for hotels through conferences and exhibitions

Greg Richards

the University of Tilburg, the Netherlands

Bill Richards

Tourism Research & Marketing

The aim of this paper is to review the conference and exhibition market for UK hotels drawing on research undertaken over the last ten years. It examines the market segmentation, underlying market trends and future trends.

Key Words: Hotels • Conference • Exhibitions • Segmentation • Market Trends


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