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Travel journalists' requirements on press trips: how tourism boards, airlines and hotels can achieve best value for money

There has been an enormous growth in the past decade in the number of travel press trips. These involve major budgetary expenditure for promoting organisations like tourism boards, airlines and hotels. By looking at the elements which contribute to a successful travel press trip, the writer hopes to help those who make budgetary decisions and those who plan press trip itineraries, to optimise the value of their expenditure, and to go on reaping the benefits of their outlay for many years to come.

Key Words: Journalists • Promotion, Travel PR • Media.

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