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Relationships among residents' image, evaluation of the stay and post-purchase behaviour

University of Valencia, Faculty of Economics, Marketing Department, Avda. Tarongers s/n 46022 Valencia, Spain, Tel: +34 96 382 83 12; Fax: +34 96 382 83 33Enrique.Bigne{at}uv.es

Isabel Sánchez García

Faculty of Economics at the University of Valencia

Silvia Sanz Blas

Faculty of Economics at the University of Valencia

Scholars have approached the analysis of the host community from a supply perspective rather than a demand one. This paper focuses on the study of residents when acting as tourists in their own region. In this sense, the present work aims to fill the gap existing in the literature about residents' tourist behaviour, analysing the influence of the image of their province on their evaluation of their travel experience and their future behaviour intentions. To accomplish this objective, a path analysis is carried out to test jointly the set of relationships among image, perceived quality, satisfaction, intention to return and willingness to recommend.

Key Words: residents • destination image • evaluation of stay • post-purchase behaviour

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