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A critique of market analysis for suburban tourism in Beijing, China

School of Tourism Management, Beijing International Studies University, No.1 Ding Fu Zhuang, Chao Yang District, Beijing, PRC, 100024 guhuimin{at}bisu.edu.cn; Department of Hotel Management at Beijing International Studies University

Raphael R. Kavanaugh

Department of Hospitality and Tourism Management at Purdue University

Based on a sample survey, this article reveals suburban tourism behavior characteristics of Beijing, the capital of China. Data shows that the major purpose of travel is for leisure, with attraction as the most important affecting factor, and that self-paid, low expenditure of travel by middle and lower income class is the main stream of the suburban tourism.

Key Words: suburban tourism • Beijing resident • market analysis • motives • determinants

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