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How public relations put the kicks in Route 66 – and still is

State University of New York at Fredonia, 304 McEwen Hall – Fredonia, NY 14063, USA Tel: 716 673 3544; Fax: 716 673 3414; ann.carden{at}fredonia.edu

This article presents the many ways public relations has been used to assist the goals of one tourist destination during an extended period of time. Using Grunig's and Hunt's four models of public relations, the article identifies the various ways Route 66 has utilized public relations from 1926 to the present. The models not only characterize periods of public relations history, but also the evolving way that organizations communicate with their publics, which leads to a discussion about the communication role the various models should play in today's travel and tourism industry.

Key Words: public relations • Route 66 • public information • advocacy • communication management • heritage tourism

Journal of Vacation Marketing, Vol. 12, No. 2, 130-141 (2006)
DOI: 10.1177/1356766706062153


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