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Journal of Vacation Marketing, Vol. 13, No. 1, 73-85 (2007)
DOI: 10.1177/1356766706071201

College student travel: A revised model of push motives

Kakyom Kim

Recreational Marine Research Center, Department of Park, Recreation, and Tourism and Resources, Michigan State University, East Lansing, MI 48824, USA, kimkakyo{at}msu.edu

Ick-Keun Oh

Department of Tourism Management, Keimyung University, Korea

Giri Jogaratnam

Hotel and Restaurant Management at Eastern Michigan University

The purpose of the current study was to determine push motives of students attending US colleges and universities and to confirm if an existing push motivation model would find support and statistical acceptance in the college and university market. A total of 484 students were surveyed to collect data. Important push motivation factors for the college student market included ‘Knowledge’, ‘Sports’, and ‘Adventure’. Although a confirma-tory factor analysis revealed that the model was quite plausible based on the evaluation of five overall model fit indices, there were notable exceptions as well. Marketing implications based on these findings are discussed.

Key Words: college market • confirmatory factor analysis • push motives • student travel


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