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Journal of Vacation Marketing, Vol. 13, No. 2, 107-118 (2007)
DOI: 10.1177/1356766707074735
© 2007 SAGE Publications

An exploratory study of desired hotel attributes for American tourists vacationing in China and Ireland

Kevin J. Shanahan

College of Business and Technology, 3900 University Blvd., Tyler, TX 75799, USA Tel: (903) 565–5822; kshanahan{at}mail.uttyl.edu

Michael R. Hyman

New Mexico State University

The attributes of domestic and international hotels important to American tourists are identified and compared. American tourists typically expect clean rooms at a good price; however, they would offset these expectations for increased security when traveling overseas. In addition, they hold hotels in developing countries to a lower standard than hotels in developed countries. Thus, American tourists may be more satisfied with an international hotel than with a domestic hotel offering equivalent service.

Key Words: country-of-origin • hotel • international • satisfaction • security


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