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Chinese students: Holiday behaviours in New Zealand

Department of Tourism and Hospitality Management, University of Waikato Management School, Gate 7, Hillcrest Road, Hamilton, 3240, New Zealand; caryan{at}waikato.ac.nz

Zhidan Zhang

This article reports findings from a sample of 158 students from the People's Republic of China studying in New Zealand. The purpose of the study was to assess the extent to which this market segment undertook travel within their country of studies; and the degree to which they are motivated by features usually regarded as motivators for holidaying by visitors to New Zealand. It found that while relaxation needs motivate holiday patterns, travel was also strongly motivated for 16 per cent of the sample by a search for career and study opportunities. It was also found that trip expenditure per person was low, and a number of possible reasons are suggested. Additionally it appeared that many of the traditional outdoor-adventure attractions of New Zealand have limited appeal to many of these students. The study identifies a number of issues that constrain this market and reference is made to restricted budgets and the need for academic success as inhibiting travel.

Key Words: Chinese students • motives for travel • New Zealand

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