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An examination of shopping behavior of visitors to Tennessee according to tourist typologies

Retail and Consumer Sciences, University of Tennessee, USA

Carol Costello

Retail, Hospitality and Tourism Management Department, University of Tennessee, 1215 Cumberland Ave., Knoxville, TN 37996-1911,USA, costello{at}utk.edu

Alycia Fogle Holmes

University of Tennessee, USa and Fashion Merchandising and Apparel Design, Georgia Southern University, USA

The overall objective was to determine tourist typologies and if differences exist with souvenir purchases, sources of information used by tourists to select a place to shop, and shopping behavior. Potential visitors to Tennessee were grouped into categories labeled City, Historical, Active, Alone, and Tour Groups. Data from the survey indicated City individuals spent the most time and money shopping while Active individuals spent the least amount of time. Word-of-mouth recommendation from family or friends was the most important factor in choosing where to shop. Crafts, maps, and books from the area were important to purchase. The determination of tourist styles may aid tourism promoters in souvenirs to offer.

Key Words: tourism • tourist typologies • shopping behaviors

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