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Journal of Vacation Marketing
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A practitioner's report on the interactive effects of socio-demographic barriers to travel

Uraiporn Kattiyapornpong

School of Management and Marketing at Deakin University, Melbourne, Australia

Kenneth E. Miller

University of Technology, Sydney, PO Box 123, Broadway, NSW 2007, Australia, email: ken.miller{at}uts.edu.au

Researchers have viewed constraints as a subset of reasons for not engaging in a particular behavior. This study investigates the impact of two-way interactions between age, income, and life stage (forming groups of more and less constrained respondents) on dependent variables comprising intentions held by Australian residents to travel intrastate, interstate or overseas for a vacation. A representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to profile respondents who intend to take a domestic or an overseas holiday of more than three days duration. This paper finds that the interactions between the constraint variables of age, income and life stage are important in explaining travel preferences. Constraint groups are then formed by combining the important constraint variables. There are significant levels of vacation travel by even the most constrained groups as well as significant amounts of non-travel by the least constrained sectors of our society. Marketing insights and recommendations are provided for the most constrained travel group and the least constrained travel group.

Key Words: Australian travel • barriers to travel • leisure constraint theory • travel intentions

Journal of Vacation Marketing, Vol. 14, No. 4, 357-371 (2008)
DOI: 10.1177/1356766708094756
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