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Journal of Vacation Marketing, Vol. 2, No. 2, 137-150 (1996)
DOI: 10.1177/135676679600200204

Spring break student travel: a longitudinal study

J. S. Perry Hobson

Centre for Tourism, Southern Cross University, NSW, Australia

Bharath Josiam

Department of Hospitality and Tourism at the University of Wisconsin-Stout, USA

Spring break travel is a unique North American youth tourism phenomenon, generating millions of dollars for the tourism industry. This longitudinal study surveyed students at the University of Wisconsin-Stout, USA, over a four-year period. It examines the changes that have occurred in spring break travel patterns over the years of 1991 to 1994. Implications for marketers, tour operators and destinations are presented.

Key Words: Spring break • marketing, youth travel • longitudinal study


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