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Journal of Vacation Marketing, Vol. 2, No. 3, 239-257 (1996)
DOI: 10.1177/135676679600200306

Marketing Singapore as an international destination

Amrik Singh

Tourism and Hospitality Management, University of Utah

Kaye-Sung Chon

Conrad N. Hilton College, University of Houston, 4800 Calhoun Street, Houston, TX 77204-3902, KChon{at}uh.edu

Singapore has emerged in the 1980s as a major tourist destination in Asia due to a combination of favourable economic conditions and well-orchestrated marketing programmes. After experiencing a rapid growth of tourism, the country is now facing new challenges and opportunities in further positioning itself as a major 'gateway to the East'. This paper provides an in-depth look at the problems, current trends and issues in the country's tourism industry.

Key Words: Singapore • tourism marketing • international tourism • national tourism organization


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