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Journal of Vacation Marketing
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What's this?

Positioning the bed and breakfast: how well are we doing?

Randall S. Upchurch

University of Wisconsin-Stout

Carl Boger

This paper focuses on measuring consumer needs in terms of amenities and services provided by bed and breakfast operators in the state of Wisconsin. The intent was to provide the operator with consumer ratings of products and services that would assist in positioning the B&B operation.

Key Words: bed and breakfast (B&B) • amenities • products • advertising • services • ratings

Journal of Vacation Marketing, Vol. 2, No. 3, 260-276 (1996)
DOI: 10.1177/135676679600200307
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