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Journal of Vacation Marketing, Vol. 2, No. 3, 260-276 (1996)
DOI: 10.1177/135676679600200307

Positioning the bed and breakfast: how well are we doing?

Randall S. Upchurch

University of Wisconsin-Stout

Carl Boger

This paper focuses on measuring consumer needs in terms of amenities and services provided by bed and breakfast operators in the state of Wisconsin. The intent was to provide the operator with consumer ratings of products and services that would assist in positioning the B&B operation.

Key Words: bed and breakfast (B&B) • amenities • products • advertising • services • ratings


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