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Should travel companies be selling on-line?

Genysys, Clarendon House, 125 Stanley Road, Borehamwood, UK

The Internet has been hyped to such an extent that travel companies are fearful of losing out by not introducing on-line marketing and distribution systems. The paper compares the Internet with established marketing and distribution tools, provides an analytical framework for decidiitg relative level of investment in on-line technology and predicts the effect the Internet will have on the sale of travel products.

Key Words: Internet • cyberspace • on-line • PC/TV convergence

Journal of Vacation Marketing, Vol. 2, No. 3, 277-285 (1996)
DOI: 10.1177/135676679600200308


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