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Journal of Vacation Marketing, Vol. 2, No. 3, 277-285 (1996)
DOI: 10.1177/135676679600200308

Should travel companies be selling on-line?

Paul Richer

Genysys, Clarendon House, 125 Stanley Road, Borehamwood, UK

The Internet has been hyped to such an extent that travel companies are fearful of losing out by not introducing on-line marketing and distribution systems. The paper compares the Internet with established marketing and distribution tools, provides an analytical framework for decidiitg relative level of investment in on-line technology and predicts the effect the Internet will have on the sale of travel products.

Key Words: Internet • cyberspace • on-line • PC/TV convergence


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