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Journal of Vacation Marketing
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Segmenting the Netherlands' pleasure travel markets by expenditures

Sheauhsing Hsieh

Sheauhsing Hsieh, Department of Operations Management and Business Statistics, College of Business Administration, Cleveland State University, Cleveland, Ohio 44115

Xiaohong Yao

Department of Operations Management and Business Statistics at Cleveland State University

Fan Liu

College of Business Administration, Cleveland State University

Dalen T. Chiang

Department of Operations Management and Business Statistics at Cleveland State University

This paper provides a profile of Dutch outbound travellers by the volume of expenditure segments including light, medium and heavy spenders. Significant differences are found among the spender categories in the descriptive variables which include sociodemographics, travel characteristics, travel philosophies, participated travel activites, and travel benefits sought. Based on the results, suggestions are given on targeting different spender groups for international travel marketers.

Key Words: tourism • marketing • segmentation • expenditure • Netherlands • strategies

Journal of Vacation Marketing, Vol. 2, No. 4, 334-345 (1996)
DOI: 10.1177/135676679600200405
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