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Journal of Vacation Marketing, Vol. 3, No. 1, 55-66 (1996)
DOI: 10.1177/135676679600300105

A structural equation model: The relationship between travel motivation and information sources in the senior travel market

Youngtae Kim

Department of Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, 362 Wallace Hall, Blacksburg, VA 24060-0429

Pamela Weaver

Ken McCleary

A few studies in the travel research literature indicate a relationship between travel motivation and the use of information sources for travel decisions. This study will propose and test a causal model specifying these relationships using structural equation modelling. When specific client groups are matched with their preferred information sources, marketers can easily access the target group. The application of LISREL will also be discussed.

Key Words: tourism • seniors • LISREL • travel motivation • information seeking


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