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Journal of Vacation Marketing, Vol. 3, No. 2, 164-169 (1997)
DOI: 10.1177/135676679700300206

The use of technology in hotel marketing

John Palmer

198 Hempstead Road, Watford, Herts WD1 3LL

The importance of a well-functioning and well-regulated PMS (Property Management System) is essential for the profitable running of a successful hotel. The author explains in a simple and straightforward way how such a system can be implemented making use of technological advances with the adoption of a suitable software program.

Key Words: cross training • Property Management System (PMS) • guest history file • Conference and Banqueting (C&B) • yield management • bid price


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