Journal of Vacation Marketing

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Hailin Qu,
Right arrow Articles by Hanqin Qiu Zhang,
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Journal of Vacation Marketing, Vol. 3, No. 4, 363-372 (1997)
DOI: 10.1177/135676679700300408

Hong Kong - a major urban tourism destination in South-East Asia

Hailin Qu

Department of Hospitality Management, San Francisco State University, 1600 Holloway Ave, San Francisco, CA 94132, Department of Hospitality Management, San Francisco State University

Hanqin Qiu Zhang

Department of Hotel and Tourism Management, The Hong Kong Polyfechnic University

The purpose of this study was to analyse Hong Kong's urban tourism elements and major origin markets, and to explore Hong Kong urban tourism selection factors and tourists' perception and satisfaction towards Hong Kong urban travelling. It addressed issues of marketing strategies which have been used by the Hong Kong Tourist Association to promote Hong Kong successfully as an urban destination in South-East Asia and to establish a new image after 1997.

Key Words: urban tourism • Hong Kong • South-East Asia


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?