This Article Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Delpy, L. Articles by Stefanovich, A. Search for Related Content Social Bookmarking                   What's this?

Sport tourism and corporate sponsorship: A winning combination

The George Washington University, Department of Tourism and Hospitality Management, 2206 Eye Street, NW Washington, DC 20052, delpy{at}gwis2.circ.gwu.edu

Marty Grabijas

Andrew Stefanovich

As expectations of sport tourists increase for more elaborate events, state-of-the-art facilities and equipment, and modern conveniences, the need for corporate partnerships increases. Most sport events today rely heavily on corporate financial and promotional support. The competition for sponsorship has therefore reached a new plateau requiring a more efficient process for recruiting and retaining corporate sponsors. Just as athletes need to make the time and physical commitment to perfect their skills, the process of identifying corporate sponsors takes research, persistence, creativity and a bit of luck. Proven techniques on how to develop a sponsorship database, write proposals and close deals are provided in this paper.

Key Words: corporate sponsorship • research • leverage • benefits • return on investment • proposal

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				M. Lamont and R. Dowell A process model of small and medium enterprise sponsorship of regional sport tourism events Journal of Vacation Marketing, July 1, 2008; 14(3): 253 - 266. [Abstract] [PDF]