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Journal of Vacation Marketing, Vol. 4, No. 2, 136-144 (1998)
DOI: 10.1177/135676679800400205

Competitive strategies for the tourism sector of a small island state: The case of North Cyprus

Mehmet Altinay

Faculty of Business and Economics, Eastern Mediterranean University, Gazimagusa, Mersin 10, Turkey

Hasan Ali Biçak

Faculty of Business and Economics, Eastern Mediterranean University, Gazimagusa, Mersin 10, Turkey

The purpose of this study is to investigate the competitiveness of the tourism sector of the Turkish Republic of Northem Cyprus (TRNC) against its main rival, the tourism sector of South Cyprus and develop strategies to upgradc competitiveness. Findings are based on the opinions of the experts and the top excutives. The survey which was carried out in three stages also identified the strengths and weaknesses of the TRNC tourism sector. The study is conduded with the strategies to be followed to keep up the strengths and cure the weaknesses of the tourism sector of the TRNC.

Key Words: Turkish Republic of Northern Cyprus (TRNC) • competi tiveness • master plan • environment, heritage


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