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Journal of Vacation Marketing, Vol. 4, No. 2, 175-185 (1998)
DOI: 10.1177/135676679800400208

Economic impact of the 1996 Oldsmobile Classic golf tournament in the Greater Lansing area

Joseph M. La Lopa

Purdue University, Department of Restaurant, Hotel, Institutional, and Tourism Management, 1266 Stone Hall, W. Lafayette, IN, 47906

Kuan-Chou Chen

Kevin Nelson

The purpose of this study was to assess the economic impact of a Ladies Professional Golf Association (LPGA) tournament in the Greater Lansing area of Michigan. This is the first study that has been conducted to esti mate the economic impact of an LPGA event in the United States. Spending data were collected from those who attended (fans, pros, caddies) and hosted/sponsored (Oldsmobile Classic, Walnut Hills Country Club, ESPN, tournament sponsors) the 1996 Old smobile Classic. The economic impact was evaluated by estimating the multiplier effect of the spending by those who attended and hosted/sponsored the tournament on the generation of total income and jobs in the Greater Lansing area. The spending by those who attended and hosted/sponsored the 1996 Oldsmobile Classic resulted in a total eco nomic impact of $4,930,484 which helped to create a total of 81 direct and 132 indirect jobs (which may be full or part-time) in the Greater Lansing area.

Key Words: job creation • multiplier effect • input-output effect • conveni ence sample • IMPLAN system


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