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Tourism precincts: A factor in Bali's rise in fortune and Fiji's fall from favour — an Australian perspective

University of Technology, Sydney as a lecturer in the School of Leisure

Simon Darcy

School of Leisure and Tourism Studies

The destinations of Fiji and Bali are competi tors in the Australian short-haul sunlust international holiday market. In the period 1982-95 Fiji lost more than half its share of this market with a near corresponding increase in the market share of Bali. This paper explores one of the possible reasons for this dramatic reversal of market shares — the lack of tourism precincts in Fiji. It shows that because of the way that tourism plant developed in Fiji, resorts are isolated and tourism precincts did not develop, in contrast to Bali, which has at least four major tourism precincts. The paper argues that this is one factor in Fiji's declining market Share.

Key Words: Fiji • Bali • tourism marketing • tourism precincts • Australian international vacation marketing

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