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DOI: 10.1177/135676670000600302 Determining the importance of US convention destination attributesUniversity of New Orleans (UNO), hchacko{at}uno.edu
Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration at the University of New Orleans This paper examines meeting planners rating of seven US convention cities not only as overall destinations but also on specific city attributes that are important in site selection. Regression analysis showed that promotional appeal of the city had a significant effect in the overall ratings of destinations. In addition, results suggested that different attributes are significant for different cities in explaining their convention, exposition and meeting-site attractiveness.
Key Words: destination attributes conventions meetings and trade shows meeting planners
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