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This paper not only examines some of the far-reaching impacts of information technology on the airline industry, but it also identifies a number of more immediate current challenges. Challenges such as increased liberalisation of global markets, competition from low-cost no-frills carriers, airport capacity restraints, environmental issues and the need to offer innovative and customer responsive services are discussed. A futuristic senario, that identifies some of the travel products and services that might be used in 2030, is also presented. The paper concludes by pointing out that despite the variety of forces that will shape the future of the industry, customer choice, preference and demand will remain the main driving force behind these changes.

Key Words: airlines • new technologies • travel • future • change

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