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Japanese tourism satisfaction: Gold Coast versus Hawaii

Yvette Reisinger

Department of Management at Monash University, Melbourne, Australia, Yvette.Reisinger{at}buseco.monash.edu.au

Lindsay Turner

Department of Economics at Victoria University of Technology, Melbourne, Australia

The Gold Coast region is one of the major tourism destinations for Japanese tourists to Australia. Hawaii in the USA is the major competitive destination to the Gold Coast for attracting Japanese tourists. The objective of this study was to identify the factors in Japanese tourists’ satisfaction with destination attributes in Hawaii and the Gold Coast, and to determine whether these factors vary. A survey of 300 Japanese tourists departing from Hawaii was compared with a survey of 363 Japanese tourists departing from the Gold Coast. Both surveys were collected over the period August 1998 to March 1999. Twenty-seven elements of satisfaction with destination choice were factor analysed and compared between the Gold Coast and Hawaii. Conclusions from these analyses are discussed and suggestions made regarding the need to make a comparison of satisfaction based on multiple destination factors rather than on individual factors.

Key Words: Japanese tourists • satisfaction • destination choice • Australia • Hawaii

Journal of Vacation Marketing, Vol. 6, No. 4, 299-317 (2000)
DOI: 10.1177/135676670000600402
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[Abstract] [PDF]