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The UK tour-operating industry: A competitive analysis

Edge Hill College of Higher Education in the Centre for Business and Management Studies, Dalec{at}edgehill.ac.uk

This paper examines the growth and structure of the UK tour-operating industry using competitive analysis models as developed by Porter and more latterly Thurlby. It argues that after a period of aggressive consolidation through acquisitions and mergers, a situation has arisen whereby the major tour operators maintain power over buyers and suppliers and have concurrently formed barriers to entry for new entrants. However, with the emergence of new forces, the major players face fresh challenges from virtual and niche entrants who are gaining a competitive position with the tour-operating environment.

Key Words: tour operators • competitive analysis • competitive forces

Journal of Vacation Marketing, Vol. 6, No. 4, 357-367 (2000)
DOI: 10.1177/135676670000600406


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