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A destination case study of marketing tourism online: Banff, Canada

Tourism Management Group at the University of Calgary, shudson{at}mgmt.ucalgary.ca

Norma Lang

norma{at}worldweb.com

This paper focuses on the marketing of tourism and hospitality operations online. It examines the current Internet marketing efforts or tourism operators from Banff in the Canadian Rockies, and draws from website statistics and data for over 100 tourism operations. Doing so, it highlights the latest trends in the use of the Internet as a marketing tool for operators, tourism website development and the use of the Internet for travel planning.

Key Words: Internet • online travel • websites • travel intermediaries

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