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The measurement of perceived differences in service quality — The case of health spas in Slovenia

University of Maribor, Faculty of Economics and Business, Department of Marketing, Razlagova 20, 2000 Maribor, Slovenia Tel: +386 2229 0289; Fax: + 386 2252 7056; boris.snoj{at}uni-mb.si

Damijan Mumel

University of Maribor, Faculty of Economics and Business, Department of Marketing, Razlagova 20, 2000 Maribor, Slovenia Tel: +386 2229 0289; Fax: + 386 2252 7056

The authors concentrate on the importance of service quality elements in health spas. In the introduction the authors describe general characteristics of the health spa industry in Slovenia. They also point out the expanding emphasis on the service elements of products, their perceived quality and their influence upon the management practices of organisations. The main characteristics of the theoretical discussion on quality of services are presented, as well as the background of the research project.

This 1999 study was a replication of part of a research project on the health spa industry in Slovenia conducted in 1991 using the SERVQUAL instrument. The project dealt with the assessment of the overall service quality in two health spas, the identification of important profiles of health spa service quality components and the identification of possible differences between important profiles of service quality components identified in 1991 and those seen in 1999.

Most of the important differences in the structure of the service quality elements emerged during the interval between both research projects.

Key Words: health spas • service quality • perceived service quality • satisfaction • SERVQUAL

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