Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Vacation Marketing
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Brown, D. O.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Perception differences among visitor groups: The case of horse-attraction versus other-attraction tourist markets in Lexington, Kentucky

Desmond O. Brown

omotayo{at}uky.edu

This study segments a tourist market by horse-related visitors and non-horse-related visitors versus in-state and out-of-state visitors. It further tests the utility of various visitor characteristics in differentiating visitor markets for a destination. The results indicate that demographic characteristics were not substantially different for all visitor groups. However, most travel-related aspects of visitors’ trips differed between horse-related-attraction versus non-horse-related-attraction visitor groups.

Key Words: Lexington • Kentucky • demographics • horse attraction • segmentation • tourism

Journal of Vacation Marketing, Vol. 9, No. 2, 174-187 (2003)
DOI: 10.1177/135676670300900206
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?