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Perception differences among visitor groups: The case of horse-attraction versus other-attraction tourist markets in Lexington, Kentuckyomotayo{at}uky.edu This study segments a tourist market by horse-related visitors and non-horse-related visitors versus in-state and out-of-state visitors. It further tests the utility of various visitor characteristics in differentiating visitor markets for a destination. The results indicate that demographic characteristics were not substantially different for all visitor groups. However, most travel-related aspects of visitors trips differed between horse-related-attraction versus non-horse-related-attraction visitor groups.
Key Words: Lexington Kentucky demographics horse attraction segmentation tourism
Journal of Vacation Marketing, Vol. 9, No. 2,
174-187 (2003) |
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