Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Vacation Marketing
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Beames, G.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

The Rock, the Reef and the grape: The challenges of developing wine tourism in regional Australia

Geoffrey Beames

gbeames{at}bigpond.net.au

This paper looks at the challenges facing the further development of the wine tourism industry in Australia. Problems identified include the product focus of the wine industry, the current cottage-industry mentality of wine tourism, a lack of inter-industry cooperation between the wine industry and the tourism industry, the need to create an overall tourist experience, the issues of getting local planning and development consent, the lack of investment funds and the lack of available data, information and research on wine tourism. Suggestions for new product development are made.

Key Words: wine tourism • destination marketing • regional tourism • investment • Australia

Journal of Vacation Marketing, Vol. 9, No. 3, 205-212 (2003)
DOI: 10.1177/135676670300900301
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal Of Vacation MarketingHome page
J. J. Yuan, L. A. Cai, A. M. Morrison, and S. Linton
An analysis of wine festival attendees' motivations: A synergy of wine, travel and special events?
Journal of Vacation Marketing, January 1, 2005; 11(1): 41 - 58.
[Abstract] [PDF]