Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Journal of Vacation Marketing
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Kim, K.
Right arrow Articles by Jogaratnam, G.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Activity preferences of Asian international and domestic American university students: An alternate basis for segmentation

Kakyom Kim

kkyom{at}hotmail.com

Giri Jogaratnam

Eastern Michigan University

Though the student market constitutes a significant portion of revenues in the travel industry, it has received little attention in tourism research. The primary purpose of this paper is to offer an alternate approach to segmentation and to subdivide the student market on the basis of travel activity preferences of Asian and domestic university students. When a division based on ethnicity is adopted, the study findings suggest that the travel activity preferences of Asian and domestic college students are surprisingly similar. Subdividing this market by means of a factor-cluster segmentation methodology, however, yielded two cluster groups that were significantly differentiated by variables such as gender, age, source of income, length of stay, marital status and travel group size. The ability to segment this market in terms of descriptors other than ethnicity allows marketers to focus their efforts differently in their attempts to target these groups.

Key Words: activity preferences • students • segmentation • factor analysis • cluster analysis

Journal of Vacation Marketing, Vol. 9, No. 3, 260-270 (2003)
DOI: 10.1177/135676670300900305
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of Travel ResearchHome page
C. H.C. Hsu and S. K. Kang
CHAID-based Segmentation: International Visitors' Trip Characteristics and Perceptions
Journal of Travel Research, November 1, 2007; 46(2): 207 - 216.
[Abstract] [PDF]

Home page
 Journal Of Vacation MarketingHome page
K. Kim, I.-K. Oh, and G. Jogaratnam
College student travel: A revised model of push motives
Journal of Vacation Marketing, January 1, 2007; 13(1): 73 - 85.
[Abstract] [PDF]

Home page
 Journal of Hospitality & Tourism ResearchHome page
Y. Reisinger and F. Mavondo
Modeling Psychographic Profiles: A Study of the U.S. and Australian Student Travel Market
Journal of Hospitality & Tourism Research, February 1, 2004; 28(1): 44 - 65.
[Abstract] [PDF]