This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Prideaux, B. Articles by Carson, D. Search for Related Content Social Bookmarking                   What's this?

A framework for increasing understanding of self-drive tourism markets

School of Tourism and Leisure Management at the University of Queensland, b.prideaux{at}uq.edu.au

Dean Carson

Centre for Regional Tourism Research, Southern Cross University, dcarson{at}scu.edu.au

This paper aims to identify a framework for analysis of case study research into self-drive tourism and its associated markets. The history and significance of drive tourism markets around the world are briefly identified, and statistics are provided to support increased attention being paid to these markets. The lack of existing research is identified, with significant recent exceptions being this special issue of the Journal of Vacation Marketing and a collection of articles edited as a book by Carson et al.¹ In order to gain greater understanding of the diversity of self-drive tourism markets and their behaviour in destinations, the framework for analysis suggests attention be paid to location (destination) description; visitor characteristics; access, including distance aspects; nature of visitor flows; expenditure patterns; attractions; accommodation; promotion; history; investment; physical infrastructure; cooperation between stakeholders; level of public sector involvement; and economic impacts and innovation.

Key Words: transport choices • size of drive tourism market • drive market characteristics • case study framework

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				C. L. O. Peters Using vocabularies of motives to facilitate relationship marketing: The context of the Winnebago Itasca Travelers Club Journal of Vacation Marketing, July 1, 2004; 10(3): 209 - 222. [Abstract] [PDF]