Journal of Vacation Marketing

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Register here to gain access to SAGE's 500+ Journals Online

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Abstract Freely available
Right arrow Free Full Text (Free PDF) Free
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Kim, K.
Right arrow Articles by Noh, J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Journal of Vacation Marketing, Vol. 12, No. 4, 345-357 (2006)
DOI: 10.1177/1356766706067606

Travel decisions of students at a US university: Segmenting the international market

Kakyom Kim

Department of Community, Agriculture and Recreation and Resource Studies, 139 Natural Resources Building, Michigan State University, East Lansing, Mi 48824, USA, Recreation Marine Research Center, kimkakyo{at}msu.edu

Giri Jogaratnam

Eastern Michigan University

Jeonghee Noh

Department of Community, Agriculture and Recreation and Resource Studies, Michigan State University

Travel motivation is an important concept in understanding why and how individuals make travel decisions to preferred destinations. A total of 469 responses obtained from students at a US university were analyzed to determine push and pull motivation factors toward the top 10 overseas destinations and to assess if there were significant differences in the factors across the destinations. Analysis identified seven push and six pull factors and found substantial differences in the factors across the destinations. Marketing plans and implications are suggested for promoting travel products targeting the student market.

Key Words: Push/pull motivation • student market • international destinations • travel decision

References

  • Cha, S., McCleary, K. W. and Uysal, M. (1995) ‘Travel Motivations of Japanese Overseas Travellers: A Factor-Cluster Segmentation Approach’ , Journal of Travel Research 34(1): 33-39; [Abstract/Free Full Text] Prebensen, N. K., Larsen, S. and Abelsen, B. (2003) ‘I’m Not a Typical Tourist: German Tourists’ Self-Perception, Activities, and Motivations’ , Journal of Travel Research 41(4): 416-420 .[Abstract]
  • Lee, C. and Kwon, K. (1995) ‘Importance of Secondary Impact of Foreign Tourism Receipts on the South Korea Economy’ , Journal of Travel Research 34(2): 50-54; [Abstract/Free Full Text] Qiu, H. and Zhang, J. (1995) ‘Determinants of Tourist Arrivals and Expenditure in Canada’ , Journal of Travel Research 34(2): 43-49; [Abstract/Free Full Text] West, G. and Gamage, A. (2001) ‘Macro Effects of Tourism in Victoria, Australia: A Nonlinear Input-Output Approach’ , Journal of Travel Research 40(1): 101-109 .[Abstract]
  • Hudman, L. E. (1989) ‘Changing Travel Patterns of Residents of the USA Travelling Overseas’ , Tourism Management 10(3): 262-265; Becken, S. and Gnoth, J. (2004) ‘Tourist Consumption Systems Among Overseas Visitors: Reporting on American, German, and Australian Visitors to New Zealand’ , Tourism Management 25: 375-385; [CrossRef] Pizam, A., Jeong, G. H., Reichel, A., Boemmel, H. V., Lusson, J. M., Steynberg, L., State-Costache, O., Volo, S., Kroesbacher, C., Jucerova, J. and Montmany, N. (2004) ‘The Relationship between Risk-taking, Sensation-seeking, and the Tourist Behavior of Young Adults: A Cross-Cultural Study’ , Journal of Travel Research 42(3): 251-260 .[Abstract]
  • World Tourism Organization (2004) URL: http://www.worldtourism.org/facts/2020.html
  • Office of Travel and Tourism (2003) URL: http://www.tinet.ita.doc.gov/view/f-2003-101-001/index.html.
  • Cha et al., ref. 1 above.
  • Prebensen et al., ref. 1 above.
  • US Census Bureau (2004) ‘Statistical Abstract of the United States: 2003’, US Census Bureau, Washington, DC .
  • Federation of International Youth Travel Organizations (2003) URL: http://www.fiyto.org/.
  • International Student Travel Confederation (2004) URL: http://www.bits-int.org/reports/Report_European_Youth_Mobility_Seminar.pdf
  • World Tourism Organization (2003) ‘Tourism Highlights 2003’, URL http://www.world-tourism.org/facts/highlights/HIGHLIGHTSpercent20INGLESpercent2020041.pdf
  • Bywater, M. (1993) ‘Market Segments: The Youth and Student Travel Market’ , Travel and Tourism Analyst 3: 35-50; Chadee, D. D. and Cutler, J. (1996) ‘Insight Into International Travel By Students’ , Journal of Travel Research 35(2): 75-80; [Abstract/Free Full Text] Field, A. M. (1999) ‘The College Student Market Segment: A Comparative Study of Travel Behaviors of International and Domestic Students at a Southeastern University’ , Journal of Travel Research 37(4): 375-381; [Abstract] Hobson, J. S. P. and Josiam, B. (1992) ‘Spring Break Student Travel - An Exploratory Study’ , Journal of Travel and Tourism Marketing 1(3): 87-97; Jefferson, A. (1991) ‘Demographics, Youth and Tourism’ , Tourism Management 12(1): 73-75; [CrossRef] Hsu, C. H. C. and Sung, S. (1997) ‘Travel Behavior of International Students at a Mid-Western University’ , Journal of Travel Research 36(1): 59-65; [Abstract/Free Full Text] Josiam, B. M., Smeaton, G. and Clements, C. J. (1999) ‘Involvement: Travel Motivation and Destination Selection’ , Journal of Vacation Marketing 5(2): 167-175; [Abstract] Kim, K. Y. and Jogaratnam, G. (2001) ‘Activity Preferences of Asian International and Domestic American University Students: An Alternate Basis for Segmentation’ , Journal of Vacation Marketing 9(3): 260-270; Klenosky, D. B. (2002) ‘The "Pull" of Tourism Destinations: A Means-End Investigation’ , Journal of Travel Research 40: 385-395; [Abstract] Loker-Murphy, L. and Pearce, P. (1995) ‘Young Budget Travelers: Backpackers in Australia’ , Annals of Tourism Research 22(4): 819-843; [CrossRef] Mattila, A. S., Apostolopoulos, Y., Sonmez, S., Yu, L. and Sasidharan, V. (2001) ‘The Impact of Gender and Religion on College Students’ Spring Break Behavior’ , Journal of Travel Research 40(2): 193-200; [Abstract]Pizam et al., ref. 3 above.
  • Loker-Murphy and Pearce, ref. 12 above.
  • Chadee and Cutler, ref. 12 above.
  • Crompton, J. L. (1979) ‘Motivations for Pleasure Vacation’ , Annals of Tourism Research 6: 408-424; [CrossRef]Klenosky, ref. 12 above.
  • Klenosky, ref. 12 above.
  • Baloglu, S. and Uysal, M. (1996) ‘Market Segments of Push and Pull Motivations: A Canonical Correlation Approach’ , International Journal of Contemporary Hospitality Management 8(3): 32-38; Kim, S. S. and Lee, C. K. (2002) ‘Push and Pull Relationships’ , Annals of Tourism Research 29(1): 257-260; Crompton, ref. 15 above; Klenosky, ref. 12 above.
  • Crompton, ref. 15 above.
  • Kim and Lee, ref. 17 above.
  • Baloglu and Uysal, ref. 17 above.
  • Hobson and Josiam, ref. 12 above; Smeation, G. L., Josiam, B. M. and Dietrich, U. C. (1998) ‘College-Students’ Binge Drinking at a Beach-Front Destination During Spring Break’ , Journal of American College Health 46(6): 247-254; [Medline] [Order article via Infotrieve]Josiam et al., ref. 12 above;Klenosky, ref. 12 above;Mattila et al., ref. 12 above.
  • Josiam et al., ref. 12 above;Klenosky, ref. 12 above.
  • Josiam et al., ref. 12 above.
  • Klenosky, ref. 12 above.
  • Hsu and Sung, ref. 12 above.
  • Field, ref. 12 above.
  • Chadee and Cutler, ref. 12 above.
  • Pizam et al., ref. 3 above.
  • Cole, S. T. (2005) ‘Comparing Mail and Web-Based Survey Distribution Methods: Results of Surveys of Leisure Travel Retailers’ , Journal of Travel Research 43(4): 422-430; [Abstract/Free Full Text] Hwang, Y. and Fesenmaier, D. R. (2004) ‘Coverage Error Embedded in Self-Selected Internet-Based Samples: A Case Study of Northern Indiana’ , Journal of Travel Research 42(3): 297-304 :[Abstract] Litvin, S. W. and Kar, G. H. (2001) ‘E-Surveying for Tourism Research: Legitimate Tool or a Researcher’s Fantasy?’ , Journal of Travel Research 39(3): 308-314; [Abstract] Tierney, P. (2000) ‘Internet-Based Evaluation of Tourism Web Site Effectiveness: Methodological Issues and Survey Results’ , Journal of Travel Research 39(4): 212-219 .[Abstract]
  • Weible, R. and Wallace, J. (1998) ‘Cyber Research: The Impact of the Internet on Data Collection’ , Marketing Research 10(3): 19-25 .
  • Litvin and Kar, ref. 29 above; Sheehan, K. B. and Hoy, M. G. (1999) ‘Using E-mail to Survey Internet Users in the United States: Methodology and Assessment’ , Journal of Computer Mediated Communication 4(3), URL: http://www.ascusc.org/jcmc/vol4/issue3/sheehan.html.
  • Kaplowitz, M. D., Hadlock, T. D. and Levine, R. (2004) ‘A Comparison of Web and Mail Survey Response Rates’ , Public Opinion Quarterly 68(1): 94-101; [Free Full Text] Tideswell, C. and Faulkner, B. (1999) ‘Multidestination Travel Patterns of International Visitors to Queensland’ , Journal of Travel Research 37(4): 364-374; [Abstract]Litvin and Kar, ref. 29 above.
  • Oppermann, M. (1995) ‘E-mail Surveys - Potentials and Pitfalls’ , Marketing Research 7(3): 29-33 .
  • US Census Bureau, ref. 8 above.
  • Richards, G. and Wilson, J. (2004) ‘The International Student Travel Market: Travelstyle, Motivations, and Activities’ , Tourism Review International 8(2): 57-67 .
  • Hwang and Fesenmaier, ref. 29 above;Litvin and Kar, ref. 29 above.

Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?



This Article
Right arrow Abstract Freely available
Right arrow Free Full Text (Free PDF) Free
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Kim, K.
Right arrow Articles by Noh, J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?