Liping A. Cai and J. S. Perry Hobson

Making hotel brands work in a competitive environment
Journal of Vacation Marketing 2004 10: 197-208. [Abstract] [PDF] [References]  

Cara Lee Okleshen Peters

Using vocabularies of motives to facilitate relationship marketing: The context of the Winnebago Itasca Travelers Club
Journal of Vacation Marketing 2004 10: 209-222. [Abstract] [PDF] [References]  

Isabelle Frochot

An investigation into the influence of the benefits sought by visitors on their quality evaluation of historic houses’ service provision
Journal of Vacation Marketing 2004 10: 223-237. [Abstract] [PDF] [References]  

Lisa T. Fall

The increasing role of public relations as a crisis management function: An empirical examination of communication restrategising efforts among destination organisation managers in the wake of 11th September, 2001
Journal of Vacation Marketing 2004 10: 238-252. [Abstract] [PDF] [References]  

Lesley Roberts and Derek Hall

Consuming the countryside: Marketing for ‘rural tourism’
Journal of Vacation Marketing 2004 10: 253-263. [Abstract] [PDF] [References]  

Onome Daniel Awaritefe

Destination image differences between prospective and actual tourists in Nigeria
Journal of Vacation Marketing 2004 10: 264-281. [Abstract] [PDF] [References]  

Patricia A. Monteson and Judith Singer

Marketing a resort-based spa
Journal of Vacation Marketing 2004 10: 282-287. [Abstract] [PDF] [References]  

A quarterly review of branding and marketing for national, regional and civic development: Call for Papers
Journal of Vacation Marketing 2004 10: 288. [PDF]  

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