Editorial
Journal of Vacation Marketing 1996 2: 293-295. [PDF]  

Erdener Kaynak, Orsay Kucukemiroglu, Ali Kara, and Tevfik Dalgic

Holiday destinations: modelling vacationers' preferences
Journal of Vacation Marketing 1996 2: 298-314. [Abstract] [PDF] [References]  

Arianna di Vittorio

Identifying, measuring and responding to different market segments: price determination in air transport
Journal of Vacation Marketing 1996 2: 315-325. [Abstract] [PDF] [References]  

Adrian J. Palmer and Richard Mayer

Relationship marketing: a new paradigm for the travel and tourism sector?
Journal of Vacation Marketing 1996 2: 326-333. [PDF] [References]  

Sheauhsing Hsieh, Xiaohong Yao, Fan Liu, and Dalen T. Chiang

Segmenting the Netherlands' pleasure travel markets by expenditures
Journal of Vacation Marketing 1996 2: 334-345. [Abstract] [PDF] [References]  

Annette Pritchard and Nigel J. Morgan

Selling the Celtic Arc to the USA: a comparative analysis of the destination brochure images used in the marketing of Ireland, Scotland and Wales
Journal of Vacation Marketing 1996 2: 346-365. [Abstract] [PDF] [References]  

Ian Mounser

Key issues surrounding price-based marketing of breaks and holidays in the UK travel sector
Journal of Vacation Marketing 1996 2: 366-372. [Abstract] [PDF]  

Hanqin Qiu Zhang and Hailin Qu

The trends of China's outbound travel to Hong Kong and their implications
Journal of Vacation Marketing 1996 2: 373-381. [Abstract] [PDF] [References]  

John Joseph Courtney

Book Review: National and Regional Tourism Planning: Methodologies and Case Studies: World Tourism Organization with Edward Inskeep (Routledge,London; 1994; ISBN 0 415 10990 6; 249 pp)
Journal of Vacation Marketing 1996 2: 382-384. [PDF]  

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